Keynote Speaker: Jared Spool

Jared SpoolJared Spool is one of today’s most effective, knowledgeable and entertaining communicators on the subject of usability. He’s been working in the field since 1978, before the term "usability" was ever associated with computers. He is the founder of User Interface Engineering (, a company whose research teams helps clients understand how to solve their design problems. Spool is a top-rated speaker at more than 20 conferences every year and is a faculty member at Tufts University’s Gordon Institute. Click here for more biographical information.

Why Good Content Must Suck: Designing for the Scent of Information

If you have thousands of pages of really cool stuff on your site, howdo users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it.

In this presentation, Jared discusses how to organize your site to pull users to the right place. He'll talk about User Interface Engineering's recent research on how people find information on large web sites. Jared shows you plenty of examples of sites that work well and those that don't.

He'll discuss how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the 3 types of graphics: navigation, content, and decorative and the importance of each; how users follow a scent and four ways
your design could be blocking their smell.