Program

Executive Summaries (MS Word)

Keynote Speaker: Jared Spool
9:00-10:00

Session One
10:15-11:15

Worldcat.org: Platform for a New Kind of Library Catalog?
Amy Crawford, OCLC Western

No matter which ways your library is developing its presence online, one of the primary end goals is to provide your web users with discovery and delivery of the materials they need, right? And if a sense of community can be enhanced at the same time, all the better, no doubt! This session will present an overview of the features and benefits of this web platform, as well as the results that libraries are experiencing from participation in this web environment. The technology is now the core of WorldCat Local, a resource that is being touted as a new kind of catalog. Come hear what the experiences have been during pilot projects at the University of Washington and the Peninsula Library System! Program Objectives: 1. To learn about the new OCLC web platform 2. To learn about WorldCat Local 3. To hear about library experiences from the WorldCat Local pilot projects Target Audience: Academic Libraries, Public Libraries, School Libraries, Technical Services, Directors.

Building a future for remote public services
Caleb Tucker-Raymond, L-Net

Patrons today are getting remote public services through mobile devices, instant messaging, text-messaging, online chat, e-mail and the good old telephone. What will we have to incorporate next? It seems, as long as information and communication technology continues to advance, libraries will be scrambling to add public service points. The good news is that we aren't alone. All of these tools are being used outside of libraries by businesses, non-profits and government agencies for both internal communication and to provide public service. Software tools are beginning to emerge in these markets that libraries should be paying attention to. L-net, Oregon's statewide virtual reference service has been exploring the use of an Enterprise Instant Messaging server as a framework to support remote public services. The framework is open-source, because we'd like to share whatever we create, and extensible, so that we can add service points in the future without building a new system from scratch. Can we approach remote public services as a single service, instead of a hodgepodge of delivery systems, software tools and staff with specialized roles? We'll review the problems, consider possible solutions, and pose questions that have yet to be answered. Note: there are no additional presenters at this time, but there could be.

Keeping Up With And Keeping Track Of Web Resources
Sam Wallin, Vancouver Community Library

Presentation will focus on the use of del.icio.us - a social bookmarking program, and Bloglines - an RSS reader, for the purpose of keeping up with and keeping track of web resources. Many librarians have a list of internet sites bookmarked in their favorites, or tucked away in various folders on their browser. These lists are limited to the amount of browser space librarians want to dedicate to them, and the amount of time they want to spend digging through folders to find “that one link.” With del.icio.us, librarians can put their bookmarks online, add to the list with a couple of clicks, tag the items on their list with as many keywords as they need, and share interesting links with other people on del.icio.us. Bloglines can be used to keep track of just about any frequently updated resource, not just blogs. Any site that has an RSS feed can be tracked in Bloglines. By using these tools together, librarians can create a dynamic and accessible list of links to Internet sites that everyone can use and access, and also keep track of new links being discovered in areas of interest to them. Presentation will include color handouts showing how to set up accounts with del.icio.us and Bloglines, but will focus mostly on how to use these sites and what they look like in action.

Extreme Makeover – Website Edition, with a Collaborative Twist!
Kitty Mackey, Clark College
Robert Hughes, Clark College

Seven years ago Clark College instructor Robert Hughes searched for a meaningful, real-life activity for his students in GRCP210, Interface Design and Interactivity. At the same time, Librarian Kitty Mackey sought students to perform usability testing on the library’s web site. When the two needs were combined, the GRCP students swept in and made recommendations for remodeling, refurbishing, and - in some cases – demolishing elements of the web site, all in the cause of making it a more habitable place for students to gather. Now in its seventh year, this successful, ongoing collaboration provides students the opportunity to participate in usability testing and focus groups, and to "pitch" their solutions to design problems. Not only does the library’s web site benefit from regular improvements, but the students earn a line on their resume and - equally important - have the positive experience of knowing that their efforts have made a difference. In addition to providing an historical overview of the collaboration and how it has evolved over the years, Kitty and Bob will share tips on building successful collaborations, hand out samples of the instruments used, show before-and-after screen shots, bring examples of student’s redesigns, and provide student feedback on the experience. The program will inspire and inform web designers and librarians seeking a fresh approach to usability testing as well as faculty exploring ideas for collaborative opportunities.

Session Two
11:30-12:30

Next generation catalogs: issues and opportunities
Kyle Banerjee, Orbis Cascade Alliance
Terry Reese, Oregon State University

A "next generation catalog" is one that provides access to library services in a world where a shrinking proportion of resources users need are physically maintained by the library. By allowing more flexible exploration of information through a friendly interface, the next generation catalog allows management of diverse collections as a single unified collection. However, the market is still very young and current options are maintained outside the traditional ILS which is not designed to work with these products. This session discusses the questions libraries considering next generation systems need to ask, what knowledge is required to set up and maintain services, and the options and challenges libraries wishing to provide a new discovery experience for their users face.

Facebook 101: What Librarians Need to Know
Laurie Bridges, Oregon State University

On May 24, 2007 Facebook founder and CEO, 23-year old Mark Zuckerberg, announced that Facebook would open up its platform for world-wide development. This meant that anybody anywhere could develop a Facebook application. As a result of this change Facebook has rocketed to the top of online social networking sites in just a few short months. Currently the most popular applications are Top Friends (formerly Favorite Peeps, this application was purchased by slide.com for a reported $60,000 in June – just weeks after it had been developed), Graffiti (lets you draw on your friends’ profiles), iLike (add music), Video (publish videos), and Fortune Cookie (daily fortune). There are also several library applications including LibGuides, Librarian, and individual library catalogs. As more users join Facebook and more applications are developed for these users, it is important for librarians to have an idea of what Facebook is, how it works, and why it became so popular in such a short period of time. In my presentation I will cover: 1) The history of Facebook 2) Overview of how Facebook changed on May 24th and what it means for the rest of the Web – (I’ll discuss the book “Wikinomics – How Mass Collaboration Changes Everything”) 3) Review popular applications 4) Review library/librarian applications.

Making the Magic Really Happen: Real Applications and Real Tools for Really Simple Syndication (RSS)
Michelle Drumm, BCR
Barret Havens, Centralia College

By now most librarians are familiar with a host of 2.0 tools, but many of us are still wondering how best to take advantage of them. This presentation will demonstrate a few ways that librarians can harness the power of RSS to broadcast quality information – the stuff we create or even the stuff we curate – into the places that matter most to our patrons: online course management systems, library websites, patron iPods, or other community centered sites. Starting off with a quick and effective overview of RSS technology, the presentation will move immediately into practical applications of interest to academic and public librarians, and will include extensive (hopefully live!) demonstrations of how RSS-powered content from blogs, news sites, library databases, and more can be delivered to our patrons when they want it, where they want it. Tools explored may include blogs, podcasts, an RSS to Javascript converter (possibly Feed2JS or FeedDigest), and may use WebCT or Blackboard as well as Google Pages.

From Proposal to Program: Seven Years of the Northwest Digital Archives
John Helmer, Orbis Cascade Alliance
Larry Landis, Oregon State University
Al Cornish, Washington State University

Northwest Digital Archives--a 31-institution consortium of archives in Oregon, Washington, Idaho, Montana, and Alaska--was "born" at Online Northwest in 2001. In seven years, the consortium has built a successful program to offer enhanced access to archival and manuscript collections with grant funding and has achieved sustainability by transitioning to a program of the Orbis Cascade Alliance. Presenters will discuss the consortium's accomplishments to date and offer new information about the program's plans for a digital content component.

Session Three
1:45-2:45

A tale of 2.0 workshops: two approaches to introducing emerging technologies
Alyssa Deutschler, University of Washington, Bothell
Laura Barrett, University of Washington

In the library world we hear a great deal about Web 2.0 technologies and how they will impact the future. How can libraries educate staff about the myriad of 2.0 tools available, as well as how, when and why to use them? At the University of Washington Libraries, we tried two different approaches to introducing 2.0 technologies to librarians. The UW’s Bothell Campus Library used a quarter-long set of independent learning modules to explore 2.0 technologies. Participants could complete eight modules that each introduced a different 2.0 technology (e.g., wikis, blogs, social bookmarking). Informal meetings allowed participants to pose questions and discuss how a given tool might be used at the Campus Library. At the UW’s Seattle Campus, the Instruction and Information Literacy Working Group organized a one day Web 2.0 immersion event. The event was a mix of presentations and hands-on workshops. Attendees were required to register in advance for the immersion, which brought together librarians from the UW’s three campuses, as well as other area libraries. Our presentation will compare and contrast these different approaches in regard to cost, participation (fully voluntary versus advanced registration), timing (one-time event versus ongoing workshops), and impact. We will soon distribute a follow-up survey to the participants of both the UWB workshops and UWS event to learn about changes in use of, attitudes toward, and comfort level with specific 2.0 technologies. This presentation will be of value to large and small libraries of any type, especially academic and public institutions.

Navigating User Understanding of the OPAC Interface: Case Study from OHSU’s Web Usability Testing
Laura Zeigen, OHSU

This session will provide an overview of the 1-on-1 Web and OPAC usability testing we conducted with 40 patrons in the Fall of 2006. Subject recruitment, test goals and design, discovery of gaps between user understanding and how the OPAC interface is set up, what was done to help address these issues, results after the new OPAC was launched, and recommendations for the future will be addressed. My hope is that this will lead to discussion of additional enhancements Innovative may want to consider for future releases. The intended audience for this presentation is anyone interested in understanding more about what users want in searching the catalog (both interface and functionality), as well as anyone interested in how to conduct usability testing. Additionally this session might appeal to those interested in understanding more about what particular ILS systems will and will not allow us to do at this time and implications of what this means as we work towards designing OPACs in the future.

Podcasting and Vodcasting: Reaching beyond the classroom walls
Ann Whitney, University of Washington Health and Sciences Libraries

This workshop will describe how schools and other organizations can use readily available software (both Mac and Windows software will be covered) to create and publish to the web, podcasts and video-podcasts (vodcasts) of lectures, performances, interviews, training sessions and more. Through easy to use software and Web 2.0 tools, you can reach beyond the walls of your organization, anytime, anywhere to communicate with users who would otherwise not be able to attend your events or hear about your organization. The presentation will include many examples from the web and also a quick demo using Apple's iLife software. Definitions of podcasting technical terms and discussion of multi-media equipment will also be covered. The presenter will describe the process she completed to create a functioning podcasting site at a private high school to communicate with parents and community members.

Lonelygirl and the Beast: Alternate Reality Games as immersive marketing, art, and information
Rachel Bridgewater, Reed College
Anne-Marie Deitering, Oregon State University

In September 2006 the Los Angeles Times broke the story that the popular video blogger, “lonelygirl15”, was actually an actress named Jessica Rose. This splash in the mainstream media may have been the first time you heard of an Alternate Reality Game (ARG), even if you didn’t hear it referred to that way. ARGs employ multiple media to enact an evolving narrative, influenced by the actions of participants and controlled by the game’s designers. The games are played in the “real world” and involve creative uses of reality, illusion, and imagination. These games have grown popular in the past few years and are increasingly being used as marketing tools for movies, television shows, and album releases. As libraries look to the business world for marketing ideas, ARGs are bound to make an appearance in our community before too long. This session will explain, in depth, what ARGs are, how they are being used, and what they might mean for us in libraries.

Session Four
3:00-4:00

Information Discovery for Librarians – Keeping Up with Web 2.0
Michael Baird, Oregon State University
Hannah Rempel, Oregon State University
Laurie Bridges, Oregon State University

Librarians often lament the difficult nature of keeping up with new online tools and trends in the face of shrinking staff and increasing duties. The writers of infodoodads were hoping to pool their resources and make keeping up a little easier when they decided to begin blogging in December 2006. The result: our group-authored blog, infodoodads, where we review and discuss new and existing tools, services, and technology for finding information on the internet. The goal was to inform each other, fellow librarians, and anyone else looking for irreverent, easy-to-read reviews of established and emerging web 2.0 tools. Have you ever wondered how bloggers find the time to write? How some folks always seem to know about the “next big thing”? or How to promote your own blog? We will begin with a behind-the-scenes look at infodoodads. Find out how it all began, how we find, select, and evaluate new tools, how we manage a collaborative partnership of six writers, how the blog has evolved based on reader preferences, and how we handle marketing and public relations. We will conclude with a discussion about our (and your) current favorite Web 2.0 tools. This presentation will be helpful for librarians hoping to start either a collaborative or individual blog, and for those non-bloggers who would like ideas of how to keep up with the vast number of Web 2.0 resources.

Usability demystified: activities and tools everyone can use
Jane Nichols, Oregon State University
Alison Bobal, Oregon State University

Usability has been around for many years and libraries have increasingly employed user testing to improve their web sites. For the last year, the OSU Libraries’ Usability Team has employed multiple techniques to analyze their web site’s usability. In this presentation, we will cover the basics of what usability is and move to a discussion of a range of tests used including the tried and true think-out-loud method, guerrilla testing, satisfaction questionnaires with affinity analysis, card sorting and more. We will discuss how the tests were used to analyze various parts of the OSU Libraries’ web site and how effectively they did so. We will share what we learned about the various techniques and will talk about how libraries can adopt these same tests for their needs. We would like for this last piece to generate an open discussion so the audience can learn from each others’ experiences and trade tips and strategies. We anticipate the audience to be anyone who wants to learn what usability is and anyone interested in expanding their repertoire of usability techniques.

Racing Information to the Student Using Ruby on Rails
Maureen Kelly, Oregon State University, Cascades
Kim Griggs, Oregon State University

Both research literature and an extensive investigation by Oregon State University (OSU) Librarians confirmed that undergraduates seldom use subject guides. Instead, they prefer information that is readily available and specifically targeted to their course assignments. To meet this demand, OSU Libraries developed the Interactive Course Assignment (ICA) pages. The challenge we faced was scalability: How could a group of librarians, who already have full-time responsibilities and varied technical expertise, create engaging course-centric web pages to meet the needs of 19,000 undergraduates? Our decision was to hire a programmer, who developed the ICA creation tool. This tool enables librarians to easily create, manage, and publish ICA pages. The ICA creation tool is built on Ruby on Rails, a lightweight, yet powerful open-source framework for web development. The ICA creation tool requires minimal technical expertise to create dynamic web pages that integrate Web 2.0 features, such as chat and RSS, with traditional library content, such as catalogs and databases. Librarians can share and re-use content on multiple pages, notify instructors of page URLs, preview, publish, and archive with the click of a button. It ensures standards-compliant pages that harmonize with the library web page through CSS. We address the OSU librarians’ experiences and their ongoing assessment of the ICAs. The programmer who developed the ICA creation tool, will discuss why we choose a custom solution and our decision to use Ruby on Rails. She will also discuss the user-centered-design techniques she employed and the problems and benefits of an agile implementation process. Intended audiece: Academic instruction librarians; Librarians that build web pages for student use, library admin, library technology, library website development.

Zotero: The Next Generation Research Tool?
Alexander Rolfe, George Fox University
Karen Coronado, George Fox University
Robin Ashford, George Fox University

In recent years, many scholars have saved vast amounts of time by using Endnote or Refworks to keep track of their research and manage their citations. Students typically have less research to keep track of, but more bibliographies to produce. Many students are turning to various Web sites that format their citations according to whichever style they choose. Zotero, a free and open-source Firefox extension, is taking hold as a credible alternative that answers the needs of both students and researchers. We will be examining their new version, Zotero 2.0. We will look at Zotero’s superior features, its limitations, and how it compares with other available tools. Would some of your users benefit from a free, easy-to-use, browser-based solution? Would you like to know when to point them to Zotero, and when to recommend another tool? Come learn what Zotero can do, how it compares with free online tools as well as commercial bibliographic management software, and what the future holds for this type of software.