Keynote Address: "Congratulations! You Live in Interesting Times."
Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 300,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others. His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.
Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.