January 15, 1999


An Executive Committee meeting of the Board of Higher Education was called to order by President Imeson at 10 a.m.


The following Executive Committee members were present:

Dr. Herb Aschkenasy (via telephone)
Ms. Diane Christopher
Ms. Gail McAllister
Ms. Phyllis Wustenberg
Mr. Tom Imeson

Other Board members: Mr. David Koch, Mr. Jim Lussier, Ms. Katie Van Patten, Mr. Jim Willis

Chancellor's Office: Bill Anslow, Philip Bransford, Bob Bruce, Shirley Clark, Joseph Cox, Diane Vines

Institution presidents: Dan Bernstine, Phillip Creighton, Martha Anne Dow, Dave Frohnmayer, Steve Reno, Betty Youngblood

Others: Roy Arnold (OSU), Jack Cooper (IFS), Lesley Hallick (OHSU), Romel Hernandez (Oregonian), John Moseley (UO), Gary D. Salyers (PSU Advocates), Danny Santos (Governor's Office)


The Executive Committee dispensed with the reading of the December 18, 1998, Executive Committee minutes. Ms. Wustenberg moved and Ms. Christopher seconded the motion to approve the Executive Committee minutes as submitted. The following voted in favor: Directors Aschkenasy, Christopher McAllister, Wustenberg, and Imeson. Those voting no: none.


President Imeson announced that the work of the Governance and Structure Committee was nearly complete and that a new Committee, System Strategic Planning, was formed. Members of the Committee would be as follows: Mr. Willis, chair; Dr. Aschkenasy; Mr. Koch; Mr. Lussier; Ms. Puentes; and Ms. Wustenberg. He asked Mr. Willis for a report on the Committee's meeting held prior to the Executive Committee meeting.

Mr. Willis indicated that the Committee spent most of its time setting a context for future work. He said that staff will create a matrix of what the Governance and Structure Committee accomplished to date, as well as tasks requiring follow up. The next meeting will be held on February 9, via telephone conference call, he concluded.

Reporting on the Budget and Finance Committee meeting held earlier in the morning, President Imeson said there was a lot of work to accomplish. "We need to square the budget model with what's being looked at in the legislature and we need to be on a fast track to do that," he said, noting that the Committee intends to work closely with staff on all the campuses.

Mr. Imeson said that the Joint Boards Working Group had convened earlier in the week to begin discussing the Governor's directive for a partnership plan by March 1. Mr. Lussier, who is a member of the group, said that work is becoming more focused and that at least one more meeting will take place prior to the March 1 deadline.


Vice Chancellor Anslow asked for the Executive Committee's approval of naming Vice Chancellor Clark as hearings officer for a grievance at the UO. The case involves an employee who is appealing a decision that denied this person's entry into the System's early retirement program.

"Since this is a Board-established program, we felt it would be appropriate for the Executive Committee to authorize Dr. Clark as hearings officer in this case," said Mr. Anslow.

Ms. Wustenberg moved and Ms. McAllister seconded the motion to approve the authorization of Dr. Clark as hearings officer. The following voted in favor: Directors Aschkenasy, Christopher McAllister, Wustenberg, and Imeson. Those voting no: none.


Chancellor Cox announced that the Emergency Board agreed to the recent request for funds to address the unanticipated increased enrollments at OIT and OSU. "The message was clear from the leadership. In the new budget model, we will need to be more efficient with enrollment targets," said Dr. Cox.

Reporting on the activities with the Central Oregon Joint Boards, the Chancellor said that the group had reached final agreement on a charter for a Regional Advisory Board. He added that he asked mr. Lussier and Ms. Wustenberg to become a charter (voting) members of the group, and that Central Oregon Community College named Robert Le Duc as its board liaison.

Setting the stage for the upcoming discussion with presidents, Chancellor Cox named Ms. McAllister and Mr. Lussier as two Board members who, in particular, worked on creating the new guidelines for assessment of presidents and the Chancellor. He noted that goals and objectives will, from this point forward, be discussed in the fall for the coming year.


WOU--President Youngblood

Dr. Youngblood opened by saying that WOU had an exciting agenda for 1998-99 in three major categories: increasing and enhancing academic excellence; implementation of a strategic plan; and diversifying and increasing resource development.

In the first category, Dr. Youngblood shared that staff are looking at all programs and devising new ones as they relate to the state's need, and assuring that the teaching/learning environment is enhanced to guarantee student success. She added that all support programs are being evaluated for effectiveness, efficiency, and student success. Market penetration is another area of focus, including an expansion to new market areas and development of partnerships to attract new students.

The second category, implementation of a strategic plan, has six goals: academic quality; establishment of a center for teaching/learning; community outreach and service; improved understanding and awareness of WOU; internal cohesion; and retention and diversity.

President Youngblood noted that, in regard to the third area of diversifying and increasing resource development, the University's endowment was nearing $6 million, with nearly 5,000 people contributing to the foundation. She added that almost half of a $3 million goal of funds for construction of a new library has been raised.

Chancellor Cox asked the president for her thoughts on the areas for targeted enrollment. President Youngblood named several, including the sciences (both computer and natural), Spanish, history, and political science.

Dr. Aschkenasy suggested that, as part of the discussion of goals and objectives, the presidents and the Chancellor strive to become very focused, outlining the specifics for what is hoped to be accomplished in a given year. He added that the goals and objectives should be tied directly to performance indicators.

Ms. Wustenberg asked Dr. Youngblood about the efforts, both course-wise and degree-wise, to ready new teachers to help students reach the new state standards. "The curriculum has been completely redesigned to teach proficiencies; in fact, we are the only institution in the state to be doing that," explained Dr. Youngblood. "The students are involved in various classroom settings beginning in their freshman year," she added.

Ms. Christopher asked about collaborative projects with other OUS institutions. President Youngblood indicated there were two such programs currently with PSU: teacher education and criminal justice.

"What kinds of things can we, as a Board, be doing to help you?" asked Mr. Imeson. Dr. Youngblood responded that providing models and guidance that assist in the move to greater institutional autonomy, coupled with Board members' knowledge of the University and ongoing feedback would be of the greatest importance.

EOU--President Creighton

President Creighton explained that his overall strategy was to make EOU the selective undergraduate institution in the state within five years. "I want Eastern to be known for its quality of offerings, its research and internship opportunities, its overseas opportunities, and students returning something of themselves to the learning process," he said.

Admitting that the institution was still dealing a bit with the "new kid phenomenon" since he was still so new in his role as president, Dr. Creighton said that staff have adjusted well to a new style of leadership.

Ms. Christopher asked about collaborative efforts with other OUS institutions. "We've been looking at collaborating with PSU in engineering," he shared. "The goal would be to have students graduate and stay in the region. I'm encouraged by that."

"What about areas of targeted growth?" asked the Chancellor. Explaining that the new budget model does not provide a great deal of additional funding to EOU, President Creighton said that its implementation does expand opportunities for program growth. He indicated that teacher education, computer science, multimedia, and engineering are areas of focus. Following up on an inquiry by the Chancellor, he added that there will be continued pursuit of a teacher education program in Bend.

Ms. McAllister asked about plans for increasing Eastern's endowment. Dr. Creighton said that in the past six months, more money has been raised than in any single year at Eastern. "We've made it a priority and we now have a good deal of momentum. The University has to contribute to the community, but the community needs to contribute as well," he observed.

"I've always been impressed by the closeness and caring of students at Eastern," said Ms. Wustenberg. "I'd hate to see that lost. At what level of enrollment do you think you could keep that same 'feel' to the campus?" she asked.

Agreeing with Ms. Wustenberg, President Creighton said that he thought that a growth of 700-1,000 students would not affect the administrative costs of running the University, nor would the quality of the students' experience be jeopardized.

"How does the traditional mission to serve placebound students fit into your new vision?" asked Mr. Koch.

"We're mining a population that's diminishing, but collaborative relationships will enhance my vision," said President Creighton. He noted that Eastern's mission is the only geographically limited mission statement in the country, based on his research.

Ms. Christopher asked if the president had a specific goal related to technology. President Creighton explained that the primary concern was the use of ED-NET versus ED-NET2. "Much of what we send to Bend and what we bring in from OHSU depends on this, as well as distance education," he said. Dr. Creighton added that staff are also looking into web-based courses as an alternative, but explained that he was unsure about exactly what would happen until the issue with ED-NET was resolved.

In concluding the discussion, President Creighton indicated that he was overwhelmed by the support of the Board and the Chancellor. "You are a great group of people to work with," he said.

UO--President Frohnmayer

President Frohnmayer presented his goals and objectives for the year, which fall under the five overarching goals of the institution: improve the quality of education; broaden institutional flexibility; attain financial solvency; conduct innovative outreach; and achieve effective communication with constituencies.

Two goals that he felt were critically important were to give attention to post-tenure processes with national norms, and to address coherence in undergraduate general education requirements. "We have teams that are hard at work on these issues, and I hope to report back to you in June on our progress," he said.

Meeting enrollment goals was another high priority item President Frohnmayer mentioned. "It is ambitious and I am concerned if we can meet those goals. I know we can meet them in headcount, but I wonder if we can in terms of FTE." He explained that part of UO's flattening enrollment was due to the decline in the international market and, particulary, in the Asian economic market, which cost the UO 275 returning or new students. "We have the capacity to educate more students, and I believe this is a useful target. The Chancellor urged us to consider this larger issue--what is optimum enrollment to maintain character? We will develop recommendations on how we want to grow and what might be the ultimate size. I do believe there is a limit," said Mr. Frohnmayer.

Other areas highlighted by President Frohnmayer included academic issues; technology innovations; financial goals, including working to get the new budget model funded; private fundraising goals; federal grants and contracts; campus diversity goals; and personal development goals.

Chancellor Cox asked about targeted enrollment goals for the UO. "The sciences are critically important and are a central part of the liberal arts curriculum, teacher education, and education--broadly speaking, they are nearing crisis proportions nationwide," observed President Frohnmayer. "We can't ignore what the employer surveys tell us; they want people who can think creatively, are collaborative problem solvers, and have the ability to critically analyze."

"Has the new funding model inspired you to pursue new collaborative System relations?" asked Ms. Christopher.

President Frohnmayer indicated the UO was investigating what might be done in Central Oregon under the new model, including work with EOU and OSU on a broader core curriculum, which may include teacher education, science, and environmental engineering. "It does cause us to seek new markets geographically and take chances," he said.

The Chancellor complimented President Frohnmayer on his submission of goals and objectives. Dr. Aschkenasy added that, while it was a comprehensive report, it might be too much to compile every year. Mr. Frohnmayer said that he felt this first document would be the most lengthy, with shorter reports that build on the initial submission in subsequent years.

Ms. Christopher asked the president if he felt that the UO needed an expanded presence in Portland in some areas. Noting that the largest UO alumni base resides in the Portland area, President Frohnmayer said that collaborative, yet non-competitive expansion in the areas of continuing education and law-related courses is a priority. He added there is also a significant demand in the west Portland area for joint business degree programs, and the collaboration with OSU and PSU at the Capital Center in Beaverton begins to address that need.

"What do you see as the University's weakness, what are your vulnerabilities, and who is your competition?" asked Mr. Lussier.

Viewing the faculty salary issue as the UO's greatest weakness, President Frohnmayer felt that other areas of vulnerability included the need for financial stability and predictability. "The rewards for entrepreneurial success should stay on campus; that is all in the new budget model, so our goal as a premier research institution will continue to be within our reach," he said.

Ms. Wustenberg asked about federal grant contracts, saying that she was curious how stability would be realized given the erratic nature of them. "The quality of our research programs are a powerful magnet for continued funding," explained President Frohnmayer. "There is no substitute for having the very best people, so we continue to be competitive."

"How can the Board be helpful to you?" asked President Imeson. Mr. Frohnmayer responded by saying that understanding the goals of the Board would be his first priority.

SOU--President Reno

President Reno outlined his four primary goals for the year: continue work with the faculty senate and other campus sectors on SOU's strategic plan ("Focusing our Mission," presented to the Board in May 1998), making that document the touchstone for service development and budget decisions; enrollment management; developing the appropriate framework for meeting the Board's performance indicator requirements as well as those of the accreditors; and creating an advisory board of "overseers" if the concept is approved by the Board.

He reported that the $11.5 million capital campaign for the Center for the Visual Arts was $450,000 short of its goal. As one of his goals, President Reno explained that an Endowment Campaign Plan for the foundation has generated good discussion among people on campus, engaging key campus governance groups, including alumni.

"What about programs targeted for growth?" asked Chancellor Cox.

"You may recall some controversy on our campus for core programs versus hallmark programs," replied President Reno. "We think hallmark programs can be distinctive (e.g., theatre), where core are those we want to do the best we can, recognizing the comprehensiveness to serve our community."

The Chancellor asked where computer science fit in his breakdown of programs. President Reno discussed a recently completed survey in partnership with industry in the area that assessed technology needs. These results, he said, fed into the OUS request for targeted monies this biennium. Dr. Reno explained there more than 260 high tech industries in the region, yet a number of faculty have retired in the past couple of years. "We've been sitting down with industry representatives and asking how we can better meet their needs to match their talent with our teacher needs. We also talked about joint appointments and internship programs. It's been a good discussion," he said.

"Has the new funding model inspired you to look at new collaborations?" asked Ms. Christopher.

President Reno explained several collaborative programs with PSU, including the delivery of the Master of Social Work degree to Southern, development of a university colloquium, PSU's educational outcome assessment, and developing and fine tuning, as partners, a core curriculum.

"We are investigating other opportunities," he continued. "One area we're looking at is in response to Senator Bryant's request in how to collaborate with Central Oregon. There are plans to build a center for fine and performing arts in Bend and we've discussed the idea of taking theatre productions there," shared President Reno.

Ms. McAllister asked President Reno to elaborate on his statement in his goals and objectives regarding the priority performance indicator targets for bringing two new degree completion programs to off-campus sites. Dr. Reno said that since Rogue Community College (RCC) annexed with Jackson County, SOU would aim to increase the number of upper division and graduate programs off campus and greatly reduce lower division programs. He indicated the priority programs included business, human services, applied social science, and master's in management. "We just accepted our second cohort of students into the master's in management program. That program came about because we really sat down with the community and talked to them about their needs," he said.

"What is Southern's greatest vulnerability?" asked Mr. Lussier.

"The affects of annexation on enrollment," President Reno observed. Continuing, he said, "We feel its attributable to enrollment increases at RCC. The other is in the marketplace. I think SOU is kind of looked upon as the public equivalent of a private institution. We have to be able to deliver and provide services that students with those expectations demand. I'm also concerned about the increase in the cost of technology and how we can keep up with it."

When asked by President Imeson what he felt the Board might do to better assist him, Dr. Reno suggested that the discussion of goals and objectives was a worthwhile exercise, but that perhaps a more informal setting would be beneficial. "This is brand new for all of us. The budget model is key to what we are doing. I need support to convince constituencies that this is the best work. At this point, I have to be able to say Southern is better off with this new model. We may need some help in the transition. There are some major changes ahead," he concluded.

PSU--President Bernstine

Rather than reviewing his full report, President Bernstine focused on three significant issues for the coming year: the new budget model, a campus climate report, and PSU's fundraising campaign.

He explained that he anticipated spending a good deal of time working with lawmakers in an effort to fund the new budget model. "Part of the challenge for me at PSU has been taking on new initiatives or making hard decisions about where we are headed," said President Bernstine. "I'm looking forward to having the budget model in place and moving forward."

Initiating a campus climate report shortly after taking over as president, Dr. Bernstine said that he wanted to determine what the institution does from the time a student makes an inquiry call to when they receive their degree, and the overall quality of their experience. Town hall meetings will be held to determine how to implement the recommended changes. Furthermore, he said that the recommendations will be used to enhance the new fundraising campaign for PSU, as successes in fundraising relate to the quality of a student's experience while at a given institution.

President Bernstine indicated the First Comprehensive Capital Campaign for PSU was in its early "silent" phase and that a new marketing director was recently hired. "We'll take a much more proactive approach about defining who we are," he said. "I view this campaign as a springboard for us to move to another level, but in some ways, this is a practice run for the next campaign. I don't think we've been cultivating our alumni and this campaign will force us to do those things," he said.

Chancellor Cox asked President Bernstine about targeted program enrollment. Saying that he was targeting about a two percent growth per year, Dr. Bernstine indicated that the type of future growth will likely relate to the campus climate report findings. "I hope that we can market ourselves and become more attractive to students in Oregon who want a quality, urban experience, but also for out-of-state prospects because Portland is such a safe city."

"Are there new collaborative efforts with other institutions in the System?" questioned Ms. Christopher. President Bernstine reported that PSU intends to collaborate with EOU on some engineering programs. He added that, depending on the outcome of the new budget model and additional resources, he hopes to look at some joint faculty appointments with OHSU.

Ms. Wustenberg asked about the perceived stance of defensiveness by prior cohorts at PSU, and if President Bernstine felt that was changing. He replied, "My sense is that the attitude about the campus is turning around. I think there is tremendous optimism on campus."

Ms. Christopher asked about the status of athletics at PSU. The president said that he felt the move to Division I was appropriate, yet it's something that staff monitors closely. "I'm convinced that a quality athletic program is important to the life of an institution and the development of an institution's reputation. Our athletes are graduating and that says a lot about the caliber of students we attract. The challenge is to convince the community to support our programs; we need more people in the seats," he observed.

Mr. Lussier asked President Bernstine to comment on his perception of PSU's greatest areas of vulnerability and challenges. Dr. Bernstine said he believed that the institution must maximize on what it has to offer. "Students have to believe they can get something here that they can't get elsewhere," he pointed out.

"What can we do to help you achieve your objectives?" asked Mr. Imeson. President Bernstine shared that the Board has been supportive of him and the institution. He added that he believed the University community views the Board as supportive as well.

OIT--President Dow

President Dow expressed her appreciation to come before the Executive Committee to more clearly articulate her goals and objectives. Noting that enrollment growth was her main ambition, she explained that beyond the campus in Klamath Falls, the OIT Metro Center and the University Center in Bend were her top priorities for expansion.

Explaining her philosophy on partnerships with OUS institutions and community colleges statewide, Dr. Dow said that industry partnerships were also becoming increasingly valuable. She described an internship program with Boeing in which nearly 80 students participate. "We have the potential for 100 new students for this program, but it is challenging in that we need to monitor delivery mechanisms and the quality of teaching very closely. We will have an accreditation team visiting Boeing next fall," she reported.

When discussing specific figures for growth, President Dow indicated that she aims for a benchmark headcount of between 2,800-2,900 by fall 1999 and 3,000 by fall 2001. "We're going to get there through expansion of our on-site programs with a couple of industries in the state, and also by enhancing our transfer plan with community colleges," she said.

Dr. Dow went on to say that she intends to propose a new applied science degree that would better articulate with community colleges. "I want to maintain the Accreditation Board for Engineering and Technology (ABET) programs, but would like another avenue for transferring community college students that would not require them to start over."

Chancellor Cox explained that this effort by Dr. Dow was somewhat pioneering, to develop components of a state college generically, while keeping ABET elements. "She is growing this institution where it can grow, and the faculty have come along," said the Chancellor.

In the area of retention, President Dow reviewed her plans for a 50 percent increase by 2005. To accomplish that goal, Dr. Dow listed activities for the coming year, including student success seminars, improving student services, and a new Title III grant, which would all move that effort forward.

"I have a sincere desire to bring more opportunities to Bend in health technologies," said Dr. Dow. "The concept of a technology center, and the kinds of programs OIT could expand into, are topics expected to be discussed with COCC President Barber at a meeting later in January," she reported.

"In what programs are you targeting growth?" asked the Chancellor. She replied that computer software, manufacturing, and mechanical engineering were three of her top priorities. Continuing, President Dow shared that she participated in meetings the week before with OCCS Commissioner Bassett, where negotiations are underway to initiate a technology center in the Medford area. Concluding her outline of efforts for growth, she said that if the financial components were not in place to initiate programs, they would not happen.

"We have spent down our reserve to $50,000 and we want to build it back," said Dr. Dow. "We are in desperate shape, but we are on a recovery track, which does not allow us to have a lot of reserve. We are implementing recommendations by our accreditors, including an assessment plan and continuing our master's program by increasing resources, space, and faculty. We are committed to doing this, but we need to know from the Board about this particular targeted goal. Our feeling is that to have the ability to award the master's degree is essential to our continued growth and credibility with industry and other partners," pointed out President Dow.

Ms. Christopher asked about plans for collaboration with other System institutions. President Dow said that she and President Creighton have discussed reactivating a teacher education program in which OIT would provide the technical courses and EOU would provide the pedagogy. She added that EOU and PSU both are involved at the OIT Metro Center in Clackamas. Concluding her remarks, Dr. Dow shared that 15 of her staff have expressed interest in earning a master's in management at OIT. She hopes to collaborate with President Reno to bring that program to her campus.

Ms. Wustenberg asked about the effects of Klamath Community College on enrollment. "I don't have direct statistics that say we've lost enrollment," reported Dr. Dow. "However," she continued, "it is a difficult situation for me to project the future. With the right programs and right opportunities, it will work."

"How can the Board best help you in accomplishing your goals?" asked President Imeson.

Commending the Board for its past support, Dr. Dow said, "Be sure to let us know how we're doing and keep our support coming in budgetary terms that will let us transition into a new era. We can do it."

Responding to Mr. Lussier's question about OIT's vulnerabilities, President Dow observed that economically, OIT is more susceptible that other institutions. "Students are not being incented to pursue math and science backgrounds for careers in science and technology," she said.

"Do you think there are opportunities to establish high school math and science mentorship programs?" asked Mr. Koch. Noting that the few mentorship programs already in place have brought students to OIT, President Dow said that resources are an issue.


President Imeson and Chancellor Cox agreed to schedule an Executive Committee meeting in February to discuss both the Chancellor's and President Risser's goals and objectives.

The meeting adjourned at 12:58 p.m.

Diane Vines
Secretary of the Board

Tom Imeson
President of the Board